Starbucks reveals plan to keep customers in stores longer
Starbucks has heavily emphasized making its cafés more efficient for customers on the go, aiming for shorter wait times ...
Did Starbucks change its name?
Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...
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Starbucks Plans To Cut 30% Of Menu By 2025, Aims To Streamline Offerings And Address Sales Decline
Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address ...
30% of Starbucks menu to be cut, CEO says
Just like its cafes, Starbucks’ menu is set to undergo a major overhaul. Starbucks chairman and CEO Brian Niccol said in a ...
Starbucks says it will reduce its food and beverage menu by 30% by the end of 2025
Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse ...
Starbucks Cutting 30% of Its Menu as Sales Keep Dropping
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...
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Brian Niccol wants to double Starbucks’ US footprint
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
Starbucks plans menu makeover. What it could mean for Michigan customers
Here's what we know about the menu changes. Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% reduction in both beverage and ...