But like any addled millennial starting to stare down middle age, it has sprinted into its fourth decade determined to become ...

Frank Friedman, Comscore Frank Friedman, Comscore RESTON, Va., Jan. 22, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a ...

Friedman comes to Comscore from station group E.W. Scripps Co., where he pushed for new approaches to measurement and ...

The CTV survey was supposed to be launched in September 2024 but only four TV channels have committed so far. Primary hurdle ...

Stock analysts at StockNews.com started coverage on shares of comScore (NASDAQ:SCOR – Get Free Report) in a report released ...

Key Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV, and Emphasis on Privacy-Centric StrategiesNEW YORK, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Proximic by ...

The cross-platform tool, called Comscore Content Measurement, provides content owners and creators with access to media ...

Comscore's State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...

Comscore (SCOR) announced the appointment of strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of ...

Media analytics platform MediaBrain has appointed former Comscore chief revenue officer Carol Hinnant to its board of ...

Compared to ad inventory, measuring actual content has been less of a priority for measurement companies in the current streaming TV era, said Jackelyn Keller, a TV ad sales veteran who became ...

NEW YORK, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) and a leading provider of audience and content targeting solutions for programmatic ...