Amazon Prime Video broadcast its first NASCAR race on Sunday - the Coca-Cola 600 in Charlotte, NC - and fans have had their say

Amazon Prime Video is the first streaming-only broadcast partner for NASCAR Cup Series racing. Here's what to know about the NASCAR on Amazon Prime race broadcasts.

If you aren’t a Prime Video subscriber yet, you can get started with a 30-day Amazon Prime free trial, including Prime perks like the Prime Video streaming service, free two-day shipping, exclusive deals, and more. After the free trial, Amazon Prime costs $14.99/month or $139/year.

FOX has been the undisputed home of NASCAR, covering races with a formula familiar to fans: lagging commentary, missed key moments, and overstuffing of ads. The post Amazon Prime Breathes New Life Into NASCAR as They Flip the Script With Viewership Numbers appeared first on EssentiallySports.

Amazon Prime Video gets off to a hugely positive start at the Charlotte Motor Speedway by impressing NASCAR fans with its broadcast.

Amazon Prime’s message is simple: better quality, more driver focus and easier access for fans. And it’s working. “Absolutely need to give them their flowers” one fan wrote. “Maybe my expectations have been so low with driver marketing lately but [it] actually gave me chills.”

Like perhaps no other sport, NASCAR is driven by sponsorships. And although the new television rights deal that includes a streaming platform like Amazon Prime Video for the first time may cause ...

North Wilkesboro was a big hit with NASCAR, so naturally, you want more of it. Joey Logano's detractors got more fodder. Kyle Larson sits 21st, twice.

The buzz around Prime's broadcasts may fade just a tad over the next four weeks, but that doesn't take away from the things the streamer has already done right.