Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier ...

The model, announced at Adobe Max, will appear in the standalone Firefly web application. It rolls out alongside AI updates ...

True generative AI video editing has arrived on Premiere Pro. At this year’s Adobe Max, the company has revealed the new ...

For those looking for an OpenAI Sora video generator, while you also can’t yet generate new footage directly in Premiere Pro ...

Adobe Max 2024 has kicked off, with a slew of new announcements for its range of products, including Premiere Pro, Photoshop, ...

Generative Extend is finally in beta for Adobe Premiere Pro. Unlike Will Smith eating spaghetti or disturbing toy company ads ...

Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps.

Firefly now allows users to create videos from text and convert still images into videos. ...

Adobe usually makes plenty of big product launches and updates at its annual MAX event, and this year’s design conference is ...

Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of ...

Adobe is upgrading its Premiere Pro video editing application with a generative AI model called the Firefly Video Model. It ...

In future, the generative AI Adobe Firefly will generate video clips as well as images. In Premiere Pro, it extends clips ...