Activating through Magnite means buyers can access greater sell-side insights, including advanced forecasting and increased match rates due to Magnite’s direct relationships with publishers. By ...

IPG Mediabrands and Acxiom are rolling out a new CTV advertising product aimed at delivering more-precise, privacy-first targeting for streaming audiences.

I'm not saying my inbox is a representative sample of ad industry hype, but it's not nothing. So here are the "industry-first" pitches I've gotten so far this year, including two claims this morning ...

Acxiom executives and key shareholders are convinced selling the business in two pieces, first AMS then LiveRamp, could yield huge returns over Acxiom’s current market cap of about $2.2 billion.

Acxiom’s 2017 Q4 performance was better than expected, as CEO Scott Howe’s plans to turn the company into a data infrastructure provider started to take form. Read the release. That transformation was ...

CONWAY, Ark., October 30, 2024--Acxiom, the global leader in customer intelligence and marketing enablement, today announced the integration of RafterOne, a Summit-level Salesforce services ...

Acxiom continues to build out partnerships aimed at helping marketers preserve their digital precision and scale in a more privacy-minded era. Earlier in October, it linked with Teads on an agreement ...

Acxiom Corporation (ACXM) was recently chosen to provide its data services to Pointlogic, a unit of Nielsen Holdings plc (NLSN), to bolster the latter's Commspoint marketing solution.

Naturally, both Acxiom and LiveRamp assured us there are all sorts of privacy and transparency practices in place to prevent abuse. Acxiom’s $310 million LiveRamp acquisition is expected to ...