Activating through Magnite means buyers can access greater sell-side insights, including advanced forecasting and increased match rates due to Magnite’s direct relationships with publishers. By ...

IPG Mediabrands and Acxiom are rolling out a new CTV advertising product aimed at delivering more-precise, privacy-first targeting for streaming audiences.

I'm not saying my inbox is a representative sample of ad industry hype, but it's not nothing. So here are the "industry-first" pitches I've gotten so far this year, including two claims this morning ...

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), ...

The move establishes Magnite as Acxiom’s first programmatic partner for sell-side data activation. The integration enables advertisers to activate their first-party data and Acxiom’s third-party data ...

CONWAY, Ark., October 30, 2024--Acxiom, the global leader in customer intelligence and marketing enablement, today announced the integration of RafterOne, a Summit-level Salesforce services ...

Acxiom executives and key shareholders are convinced selling the business in two pieces, first AMS then LiveRamp, could yield huge returns over Acxiom’s current market cap of about $2.2 billion.

Acxiom continues to build out partnerships aimed at helping marketers preserve their digital precision and scale in a more privacy-minded era. Earlier in October, it linked with Teads on an agreement ...

Acxiom’s 2017 Q4 performance was better than expected, as CEO Scott Howe’s plans to turn the company into a data infrastructure provider started to take form. Read the release. That transformation was ...