W hen it first launched in 1967, the DieHard battery made waves for its efficiency, higher power, and compact nature, which cost Sears a million dollars to bring to life. After half a century of ...

Update - 10/18/20: Well, it turns out the Die Hard ad was in fact just that, an ad for Die Hard batteries. Although, it did have some action-packed moments. In the full 2-minute commercial, there ...

Bruce Willis reprises his action-hero "Die Hard" role in a new Advance Auto Parts commercial for DieHard batteries. Credit: Getty Images / Rich Fury By Frank Lovece Special to Newsday October 19, 2020 ...

Bruce Willis, 65, returned as his iconic "Die Hard" character Detective John McClane for a commercial promoting Advance Auto Parts' new long-lasting car battery, also called DieHard.

Die Hard, the Christmas classic starring Bruce Willis that spawned four sequels, came out in 1988. Now, in 2020, it’s back. We honestly can’t believe it took this long for Willis to do a ...