Cracker Barrel is bringing back the "Old Timer" to their logo as the kitschy chain faced heavy criticism this week over its rebranding efforts, which intensified when the new logo was lambasted by ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

The viral controversy over Cracker Barrel's decision to revamp its logo, which it has subsequently reversed in response to public backlash, has left the company's CEO facing calls for her removal.

Soon after announcing the restoration of their classic logo, Cracker Barrel is walking back another controversial change. On Tuesday, the restaurant and retail chain announced on its social media ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Cracker Barrel is backtracking on its nearly $700 million rebrand after widespread backlash from customers and investors. The overhaul, centered on a text-only logo and a modern design, was criticized ...

Cracker Barrel announced that it is reverting to its "Old Timer" logo hours after Trump lambasted the change. Cracker Barrel's stocks have already rebounded after losing nearly $10 in a single day.

Cracker Barrel has addressed its controversial redesign, as well as a Nashville billboard calling for the firing of CEO Julie Felss Masino. Here's what to know.