As states continue to struggle to meet their revenue projections, more and more government agencies look to advertising to rescue As states continue to struggle to meet their revenue projections, more ...

Forbes contributors publish independent expert analyses and insights. I cover the anthropological intersections of tech, politics & culture. So, has online advertising actually changed the density of ...

More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according ...

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.

The rise of artificial intelligence services saved Google from a breakup in its search antitrust case earlier this month.

Type “Grantham University” into Yahoo’s search engine, and what appears at the top of the page, above the actual search results, is not a link to Grantham’s home page but an ad for the University of ...

An online advertising trade group on Monday plans to unveil standards for bigger Web advertisements as it seeks to breathe new life into the battered industry. The Internet Advertising Bureau (IAB) ...

The freewheeling days of Internet political advertising may be coming to an end. The Federal Election Commission plans to begin reviewing next month whether the Internet should continue to enjoy its ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...