How we focus our attention before we even see an object matters. For example, when we look for something moving in the sky, ...

Place cells are specialized neurons in a brain region known as the hippocampus, which have been found to fire when animals ...

Electric stoves can become misleadingly hot, especially if you turn the dial all the way up right away. These are the only ...

The global nonprofit WITNESS seeks to address one of the biggest data gaps in the digital verification landscape: the ...

Developmental language disorder (DLD) affects around two children in each class. It hinders their acquisition and use of ...

A new study suggests that attractive people are generally liked more—but not when they’re critical of others. Researchers ...

Perceived Quality and Value: Heightened awareness can sometimes lead consumers to perceive a brand’s products as higher in ...

A new study shows that our brain’s attention system first prepares broadly, then zooms in on specific details within ...

It appears to be a kind of emotional conditioning: after seeing empty shelves during stressful times, consumers start to associate them with anxiety. So even for people just browsing or picking up a ...

Radio created the “visual” the media needed during Charlie Sheen’s meltdown—leading to a viral 45-minute Philly broadcast ...