Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.
The cost of Super Bowl commercials continues to rise. Here's a look at how much a 30-second ad is this year.
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Michelob Ultra commercial: Inside Olympics-themed 2026 Super Bowl ad with Chloe Kim, TJ Oshie
Olympic stars T.J. Oshie and Chloe Kim are just two of the celebrities featured in Michelob Ultra's 60-second spot.
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