Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from ...

Over the course of the next year, the new Facebook Content Monetization program will replace Ads on Reels, In-Stream Ads and ...

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.

Vice President JD Vance said Friday he is hopeful a deal to keep TikTok operating in the U.S. will be wrapped up by the early ...

TikTok is preparing to sunset its creator marketplace in favor of a new, more expanded experience, the company has informed ...

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues ...

Trump has said he is looking to have the U.S. government broker a deal for 50% control of TikTok. However, the administration ...

A few highlights: Danny DeVito helps Jersey Mike’s promote its 2025 Day of Giving (March 26). TikTok showcases an Arizona ...

With the Paris 2024 Olympics on the horizon, MAGNA Media Trials and TikTok set out to explore how advertisers can make the most of these high-engagement periods. Their new research study, The TikTok ...