"The evolution of Super Bowl activations: From TV ads to immersive experiences" was originally created and published by Sportcal, a GlobalData owned brand. The information on this site has been ...

Super Bowl LIX in New Orleans became a spotlight for apparel brands this weekend, who seized the moment to launch exclusive collections and immersive activations that captivated fans and turned ...

The Big Game remains a milestone cultural event. Almost three-quarters of Americans (72%) believe that the Super Bowl remains ...

Clark was in New Orleans leading up to the Super Bowl to check out the Gatorade Lab, testing out the dehydration goggles in an ad for the company. Caitlin Clark does not watch game in Taylor Swift's ...

Super Bowl TV spots remain legendary for their mass reach, but they’re a one-time moment. The real marketing magic happens in how brands extend their presence across experiential activations ...

The Super Bowl champion Jalen Hurts was welcomed with MVP chants at Nike HQ — located in Beaverton, Oregon — after dining ...

Details a number of Super Bowl activations in 2025 that leveraged the game without the high price tag of a 30-second commercial. The Super Bowl. The phrase alone conjures images of epic commercials, ...