Blink and you'll miss them — or at least you think you will. But researchers have found that not only are subliminal messages capable of getting through to an audience, but that the more negative the ...

Take a moment and imagine yourself in old age. Not just a more wrinkled version of your face or more gray in your hair, but the bigger stuff, too: What do you do? How do you feel? There’s no shortage ...

The average American is subjected to thousands of ad impressions each day, from the margins of a web browser to commercials on TV, to the tallest billboards towering over city streets. It's a ...

An curved arrow pointing right. When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we see ...

An curved arrow pointing right. Subliminal messaging has been part of advertising for a long time. And more often than not, that messaging is related to sex in some way. Here are five examples of ...

Psychological research sparked by a controversial campaign advertisement aired during the 2000 presidential election suggests that a 30-second spot–which briefly flashed “RATS”–may have negatively ...

"People have told me straight up to my face: "Man, you're a fascist,' " says Subliminal, Israel's hip-hop king. In spite of _ or perhaps because of _ such controversy, the 24-year-old rapper's mix of ...

The European Commission provides examples of subliminal techniques (visual and auditory subliminal messages, subvisual and subaudible queueing, embedded images, misdirection and temporal manipulation) ...