The FTSE 100 fell and US stocks rose at the close of the session in London, in an end to a busy week defined by central bank ...

AI should sound like you. Your tone, your values, your nuance. This takes intentional effort through building tone guides, ...

Erick Kirks shares how Johnson Automotive uses AI and predictive marketing to drive EV sales, hybrids, and service growth.

As customer expectations climb and operational complexity grows, forward-thinking CMOs are doing more than keeping pace with ...

Rather than dominating Google alone, brands need to show up across multiple channels—wherever the consumer is asking ...

This isn’t the time to mimic bold moves just because they’re grabbing headlines. Rather, this is a chance to reimagine what ...

Stellantis CEO supports Trump's tariff strategy at earnings call and highlights high US content in their vehicles as faces $2.7B loss.

Amit Joshi is a professor of AI, analytics, and marketing strategy at IMD. He advises global organizations on applying AI strategically and leads several executive programs on AI and digital strategy.

Reddit influences both search rankings and AI results. Show up with value, not risk, using a phased approach that earns trust and visibility.

AI-powered marketing automation startup Conversion, founded five years ago by two UC Berkeley dropouts, has raised a $28 million Series A led by Abstract, with participation from True Ventures and ...

The White House plans to publish a strategy on Wednesday aimed at boosting American AI technology exports and preventing restrictive state laws from hindering its growth, according to Reuters ...