"It is clear we need to fundamentally change our strategy to win back customers ... before deciding how to revive sales there. In fiscal year 2025, Starbucks also plans to cut back on new ...

One of the most exciting announcements is that a New Starbucks 1971 Roast is coming to US and Canada Starbucks cafes this ...

Starbucks’ focus on employees becomes more apparent with its turnaround strategy, giving store managers a reason to cheer.

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Brian Niccol, CEO of Starbucks, the iconic coffee chain, has announced a series of important changes to its management ...

Amid this backdrop, the coffee chain has introduced the "Back to Starbucks" strategy, which consists of fundamental changes such as ... displayed comparable store sales declines, the top-line ...

Starbucks witnessed store sales decline by 4% in the first quarter of 2025. CEO Brian Niccol said the changes were part ... and confidence in your chosen strategy are more critical to your ...

Starbucks on Wednesday reported quarterly ... U.S. cafes in early November Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter "It is clear we need ...