Sony is spinning off its Bravia TV business to TCL through a 51% stake sale, marking a major industry shift as Sony pivots ...

For TCL, the benefits are obvious. Sony brings instant credibility in the premium segment — something Hisense failed to achieve even after acquiring Toshiba. For Sony, the move reflects a rational ...

Sony is spinning off its TV and audio business into a new joint venture with TCL, where the latter will hold a 51% ...

Sony, the company that once defined television itself, has effectively surrendered control of its global TV business, handing ...

While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.

Though pricey, Sony's premium OLED and Mini LED TVs stand out from rivals thanks to their top-notch picture accuracy.

In a development that's no doubt going to send analysts and fans into a frenzy, Sony today announced that it's ceding ...

While Sony has been a home theater mainstay for decades, TCL has rapidly transformed itself from a budget brand known for its ...

Sony has announced plans to spin off its TV hardware business, shifting it to a new joint venture with TCL. The two companies ...

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements ...

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...