Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is ...

But now Sherwin-Williams is flipping the script and encouraging home owners to go against the trends by unveiling its least popular paint color—which the brand has named as Kingdom Gold.

News provided by Sherwin-Williams May 22, 2025, 8:16 AM ET Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and crafted by ...

Despite their traditional parallels, each shade has a unique tonality that draws upon current trends and more timeless color ...

Dive Brief: Sherwin-Williams is shaking up expectations around color-of-the-year trends by honoring its least-popular hue, called Kingdom Gold, according to a news release. The paint brand enlisted ...

Sherwin-Williams has just announced the latest edition of its Colormix Trend Forecast, which dives deep into the future of color in 2026; rather than simply showcasing one hue, the brand has selected ...

Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color.