Purpose: This study explores the influence of perceived brand authenticity on emotional and behavioral loyalty among ...

Despite psychedelics’ roots in Indigenous and minoritised communities, clinical trials overwhelmingly centre White ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

The Co-operative Republic of Guyana is a small, sparsely populated South American country with abundant natural resources. Although geographically situated in South America, the country is culturally ...