Vendors that want to sell merchandise with the Purdue logos must go through the company and pay a licensing fee. The primary logo in the new series resembles the university's locomotive mascot, the ...

Its football season which means college teams are debuting new uniforms and helmets just about everyday. This time it’s Purdue’s turn. While some have gone to black chrome or even gold helmets ...

Not only do 81 percent of Purdue fans polled prefer the old logo, they've taken to the comments section to point out details they dislike. Ultimately, the real merchandising lesson is this ...

A Purdue Pete logo was unveiled in August 2023. (Image Provided/Purdue Athletics via Twitter) by: Andrew Chernoff. Posted: Aug 8, 2023 / 06:49 PM EST / Updated: Aug 8, 2023 / 07:37 PM EST.

WEST LAFAYETTE, Ind. – Making its debut for the 2023 season is an updated Purdue Pete logo, complete with a new, celebratory pose. The refresh of the Purdue Athletics department official Purdue Pete ...

Legendary Purdue basketball coach Gene Keady went all in for Monday's championship game. The 25-year leader of the Boilermakers got a 'P' logo put into his hair for the title game.

WEST LAFAYETTE, Ind. – Making its debut for the 2023 season is an updated Purdue Pete logo, complete with a new, celebratory pose. The refresh of the Purdue Athletics department official Purdue Pete ...