The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

LeBron James, arguably the best basketball player of his generation and among the greatest sportsmen of all time, has transcended his sport to become a genuine worldwide celebrity. It's no ...

Nike ultimately won the deal for an incredible $90 million, the highest-paid contract ever given to a rookie. Keep in mind that this occurred prior to him even participating in an NBA game! LeBron ...

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Nike is launching 2025 with a bang, introducing the much-awaited Air Max Dn "Doernbecher" sneakers. Designed by 15-year-old Connor Kassing-Fernandez, a participant in the Doernbecher Freestyle ...

One shopper notes: "Man, I love these shoes! My order arrived early and the contents were in perfect condition. I will ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

But Nike’s latest deal offers a wide variety of size and color choices for the LeBron NXXT Gen AMPD at only $95. All five color combinations of the shoe are listed at 44% off the original retail ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...

So far, the Nike LeBron sneaker line has launched 22 signature models and countless other budget-friendly models. Best of all, there is no sign of James slowing down on the court or in the sneaker ...

Neither the basketball superstar nor Nike disclosed details of the deal, but it was considered the largest for an athlete in the history of the brand. Drake's reference to LeBron James' cheating ...