Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...
Iga Swiatek reveals her coach’s focus on defensive mastery amid a tactical overhaul. Discover how the World No. 1 is ...
The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...
Petra Kvitova has scaled the heights of the WTA Tour for almost two decades. Since turning pro in 2006, the powerful lefty ...
With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.
The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and ...
The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...
The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.
Casper Ruud and Tommy Paul both pulled out of their last 16 matches at the Mexican Open, while Holger Rune managed just three ...
"Every time that I step on the court, whether it's singles or doubles or mixed doubles, whether it's a Grand Slam or ...
"Whether it’s box braids, twists, or my natural hair, it’s a form of self-expression that I’m really proud of," Coco Gauff ...