In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Meghan Markle is royally grateful to keep learning. The Duchess of Sussex, who officially launched her new lifestyle brand As Ever last month, revealed the lessons she has learned since beginning ...

Meghan Markle’s new As Ever brand has effectively been banned from selling clothing because the name is too similar to a Chinese fast-fashion company of the same name. In documents obtained by ...

As if the showdown between the Dallas Mavericks and Los Angeles Lakers needed more intrigue, another storyline has emerged -- this one parked right outside Crypto.com Arena. On Tuesday night, Luka ...

Duchess Meghan is growing a new life, a next chapter. Critics — from conservative talker McCain to Skinnygirl brand maven Frankel — are speaking out against Duchess Meghan's foray into the ...

With 69% of consumers trusting recommendations from influencers and their network over direct information from a brand, it’s no wonder that influencer marketing continues to dominate as ...

Meghan’s Markle’s company rebrand has hit another snag — this time with a family-run NYC clothing brand. One day after the Duchess of Sussex announced she was changing American Riviera Orcha ...

Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing ...

Meghan Markle took to Instagram on Tuesday to announce the name of her brand new lifestyle brand. “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on ...

The Duchess of Sussex has rebranded her lifestyle brand, formerly known as American Riviera Orchard, and launched a new Instagram account to mark the transformation Stephanie Petit is a Royals ...

Ranbir Kapoor unveiled his long-planned lifestyle brand and first flagship store in Mumbai, named ARKS. (Image Credits: Instagram) Bollywood actor Ranbir Kapoor has officially unveiled his much ...