The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

WhatsApp has announced the introduction of ads in its Updates tab, marking a significant shift in its approach to ...

WhatsApp, long cherished for its clean and private messaging experience, is officially entering the world of advertising.

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...

The ads will appear in the Updates tab, which is accessed by up to 1.5 billion people daily. According to developers, no ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

This was a longtime request that we had from businesses, and they care about preserving people’s personal spaces.” ...

WhatsApp officially enters the advertising arena, introducing paid Channel subscriptions and Promoted Channels to monetise ...