The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

WhatsApp has announced the introduction of ads in its Updates tab, marking a significant shift in its approach to ...

WhatsApp ads are finally coming to your account and you will see them for channels and status updates from friends.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

WhatsApp, long considered a sanctuary from ads, is now showing promotions in its Updates tab. Meta’s announcement brings status ads, channel promotions and paid subscriptions to the app. Private chats ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

Channels will have the option to boost their visibility in the directory, helping users discover new content and increasing reach for channel admins. - Channel Subscriptions: Users can pay a monthly ...

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over ...