Mathivanan maintained an Overweight rating, noting that Meta's strategy to introduce ads in the WhatsApp Updates tab, while ...

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

WhatsApp has announced the introduction of ads in its Updates tab, marking a significant shift in its approach to ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

WhatsApp is getting ads for the first time. The move comes even as companies that rely on spending report advertisers are ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...

Meta announces the arrival of advertising on WhatsApp: the messaging app will start showing ads to users. Let's find out all ...