McDonald's Turns Heads With Surprising New Menu Item originally appeared on Parade. McDonald's has always found a way to ...

Handheld menu items featuring chicken strips are seeing an uptick in introductions across foodservice menus. Yum! Brands subsidiary Taco Bell has built off the launch of its chicken nuggets with a ...

Either way, nothing is more irresistible than crispy chicken, and Taco Bell is determined to make its version the best on the ...

As more Americans turn to GLP-1 drugs like Ozempic to lose weight, McDonald’s could see as much as a $428m annual impact to ...

But fans won't be left wanting for much longer as on Tuesday, McDonald's revealed that a revamped version of the Snack Wrap ...

McDonald's is bringing back its fan-favorite Snack Wrap to US menus on July 10, nine years after discontinuing it. The return ...

As McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

Snack Wraps are returning at a sluggish period for fast-food restaurants. From January through April, U.S. fast-food traffic ...

On top of the new chicken item, Popeyes is launching a new beverage lineup of Blueberry Lemonade and teas, building on the ...

McDonald’s remains a resilient, cash-generating compounder with a strong moat. Click here to find out why we’re bullish on ...