Auction officials believe the pair could be an early manufacture of Levi Strauss jeans A pair of ... The jeans were among 270 Gold Rush-era memorabilia that sold for nearly $1m total, according ...
Daniel Lurie’s ties to Levi Strauss and his fortune follow a long thread of local and family history. J. unspools this very ...
Bang in the middle of the California Gold Rush (1848-1859), Levi Strauss, a German immigrant in the United States, moved to ...
Levi Strauss sold the first ever jeans. In 1853, when the Bavarian migrant opened a wholesale dry goods business in San Francisco, he saw a market for work trousers that could endure the rough ...