Since the 1990s, Nike has flipped its iconic logo around for irreverent athletes and shoes that connect with youth culture.

D-Rose didn't say who it was, but it was most likely Nike who lowballed him in 2008.

Bronny James just picked up a subtle but loaded nod from Nike. During last week's Lakers-Cavs game, the young guard laced up ...

:09.1 remaining: Dru Joyce II calls a timeout, to let his starters earn a little love from the crowd -- and to clear his ...

The chair of the Equal Employment Opportunity Commission has long opposed diversity initiatives like those that Nike embraced ...

Players are often asked to name their Mount Rushmore of athletes in their own sport. But athletes aren’t just sport-obsessed within the confines of their own profession.

Los Angeles Lakers star LeBron James wore UK basketball-themed sneakers during a recent home game. Why?

Nike celebrated the Seahawks' Super Bowl 60 win with an ad featuring Marshawn Lynch claiming 'nothing tastes as good as ...

Millions tuned in to Super Bowl LX, where the Seattle Seahawks beat the New England Patriots 29-13 at Levi’s Stadium in Santa ...

The Super Bowl is almost here, and while millions will be tuning in on February 8 to watch the Seattle Seahawks face off ...

NBA All-Star weekend is back in California for the second straight year. Among the on-court events are the celebrity game and Rising Stars competition on Friday, 3-point and slam-dunk contests ...