Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

Journal of the Royal Statistical Society. Series C (Applied Statistics) In econometric models each dependent variable is usually a linear function of a small number of dependent and independent ...

Creativity support systems (CSS) aim at enhancing the creativity of users. There is an emerging stream of research in which the effects of CSS on the creative output of respondents are measured. In ...