What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Maslow's hierarchy of needs is an attempt to describe what motivates us humans to do what we do or to behave in certain ways. Maslow published his description in 1943, and since then, it has been used ...

Algorithms that accurately reflect the behavior of road users -- vital for the safe roll out of driverless vehicles -- are still not available, warn scientists. They say there is 'formidable ...

Our behavior seems to be built by evolution, and it's sometimes paradoxical. To borrow from the hard sciences, our behavior exhibits complementarity. We are largely felicitous to our family and ...