With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

Jared Laidlaw is a digital marketing consultant and co-founder of Ellaw Digital, a boutique digital marketing agency. Jared helps event companies across the world achieve their attendance and ticket ...

How to turn Social Media Engagement into Sales with ads across Meta technologies Your email has been sent Meta ads help small businesses turn social media engagement into leads and sales by targeting ...

Scam ads on Facebook have evolved beyond the days of misspelled headlines and sketchy product photos. Today, many are powered by artificial intelligence, fueled by deepfake technology and distributed ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...