Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Here’s a look at the itinerary — which costs $4,200 out of pocket and takes about four hours and 15 minutes to complete.

As Reach Plc announces a fresh wave of redundancies impacting editorial roles, ex-journalists turned PR professionals tell ...

Forget the glorious successes of past breakthroughs—the real justification for research investment is what we get for our ...

Sometimes the demands of media outreach, client comms and constant responsiveness can sap a PR pro's energy and confidence, making it difficult to show up fully engaged.

Mitchell also recommends taking the base-training period to focus on the “extras” you may have neglected in your training ...

The private-equity industry is casting itself as a savior for the American nest-egg. It can be really hard to figure out if ...

Lil Nas X has checked into rehab after his shocking arrest, but is it a PR move or the start of real recovery?

Artificial intelligence is transforming how research is created and used in PR and thought leadership. Surveys that once took weeks to design and analyze can now be drafted, fielded and summarized in ...

Peer reviewers judge the validity and quality of new research. These judgements would ideally be impartial, but some reviewers may give a more favourable review if they are cited in the article ...

Suppose you have the opportunity to invest in a project that will require a $100 investment today and pay out a single cash flow of $250 in year ...

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