All Sanrio characters create a whimsical universe filled with charm and nostalgia. Read on to explore beloved icons like Pompompurin, My Melody, and Gudetama.

The only 'true blue duo' you'll want to take on vacation this year. Shop these mini backpacks for $80, before they sell out ...

The first of Hello Kitty's Squishmallows has the mascot in blue and yellow, while the other switches those colors for red and pink. Both of Hello Kitty's new Squishmallows have the character's ...

Aire, who had his back turned away from the camera, sported a stylish silver chain necklace and hugged his adorable blue teddy ... arrangement of pink and purple Hello Kitty balloons, tote ...

We received a sneak peek at some of the year’s hottest new toys, games, and collectibles at Toy Fair New York.

The iconic all-pink Hello Kitty Cafe truck is on the road for its 2025 U.S. tour, celebrating two significant milestones.

Puma released a new limited-edition Hello Kitty & Friends sneaker collection to celebrate the 50th anniversary of the beloved Japanese character. You and all your friends are going to want a wear pair ...

Hello Kitty Island Adventure's Gemstone Mountain ... Jump down from the cliff and go through the entrance lined with the large pink/purple crystals. Once you have the ore, return to Pompompurin ...