Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.

With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.

Google is introducing two new functions for Gmail. When a user makes purchases via their Gmail account, these will be available via a separate menu item in the sidebar. This includes package tracking ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Learn how you can easily turn off Chrome ad topics and Privacy Sandbox settings on desktop and Android for better advertising ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

FunnelFox CEO Andrey Shakhtin explains how mobile apps are bypassing Apple's 30% App Store tax through web-to-app funnels.

Your automated digital ad campaigns can and should be optimized. Although PMax is positioned as "smart," automation has its limitations, so analyze metrics, test different approaches and make ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing the Google search ranking volatility ...

AI search is leading a steep drop in website traffic, but Google sees this as opportunity for marketers. Find out why.