Google has delivered a two-pronged enhancement to its survey product. It's created a new version to provide enterprise level marketers with a tool that that’s integrated into the Analytics 360 Suite ...

Google shook up the marketing world last week with the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry ...

Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The new Search Ads 360 experience helps enterprise advertisers ...

Developing and implementing a marketing attribution model is a modern-day practice many marketers use to gain a comprehensive view of a customer's journey. When tracking multiple steps, from initial ...

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention. As marketers and ...

Google announced the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies ...