Today, the Chicago White Sox and Fanatics announced a landmark long-term partnership for the company to become the team’s official end-to-end, omnichannel retail partner. Beginning this season, ...

USC women's basketball star JuJu Watkins, a unanimous first-team All-American in 2024 and 2025 Big Ten Player of the Year, has signed an exclusive, multiyear deal with Fanatics and Fanatics ...