Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

Marketing is essential for any organization that wants to raise awareness about itself, its products or its services. As the famous saying goes, "He who has a thing to sell and goes and whispers in a ...

When it comes to driving traffic and boosting conversions, content is key to your digital marketing strategy. Content marketing gives you the opportunity for optimal keyword placement and provides ...

If you still haven’t jumped on the Tumblr bandwagon, now is the time to get moving on that. After all, according to QuickSprout, Tumblr’s traffic is growing at a rate of 74% a year. And, along with ...

Influencer marketing is one of the most popular advertising channels, and rightfully so, as 94% of those who used influencer marketing believe it’s an effective strategy. It’s so popular now that ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Amilcar has 10 years of FinTech, blockchain, and crypto startup experience and advises ...

Murray is a Forbes news reporter covering entertainment trends. Spotify’s annual summary of a user’s most played songs and artists has grown from a marketing stint to a yearly social media phenomenon, ...