‘The Phoenix Service’ is a free lifetime travel insurance for a wardrobe staple – Eton’s ‘White Signature Twill Shirt’ – ensuring that should your bag go missing, your Eton shirt will be replaced.

Eton Shirts, a Swedish consumer durables company, increased its reach to customers and sales in the US by selling a shirt that fluctuates with market prices. In a global recession, premium men’s shirt ...

“Never hand over a shirt until you are satisfied with it.” This was the philosophy of the founder of Eton when they built it ...

It is that time again, fellas. We are only a few weeks out from the most significant and busiest date night of the year. Of course, that means you have to get started (we will hazard a guess that ...