In a statement, the owner of yogurt brand Activia said “expanding deeper into gut health is a key facet" of its corporate ...

The 'Halloween' actress revealed the simple reason behind doing those yogurt commercials, and it makes perfect sense.

Curtis said that when she first signed on as the spokesperson for Activia, “My agents and lawyers and many friends questioned why I would do such a thing.” ...

The FDA has approved a qualified health claim that yogurt—specifically eating two cups or three servings each week–could reduce the risk of type 2 diabetes. Here's what to know.

Containers of Dannon Activia Yogurt are seen on a supermarket shelf in 2009. Richard B. Levine//Newscom/ZUMA Press Even so, Danone started shifting away from that type of messaging.

Containers of Dannon Activia Yogurt are seen on a supermarket shelf in 2009. Richard B. Levine//Newscom/ZUMA Press Even so, Danone started shifting away from that type of messaging.

Danone launched Activia, the probiotic yogurt that claims to support gut health, in the United States in 2006. Curtis became the brand’s spokesperson the following year.

By Danielle Wiener-Bronner, CNN Business If you hear the word “Activia,” your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain ...

Containers of Dannon Activia Yogurt are seen on a supermarket shelf in 2009. Richard B. Levine//Newscom/ZUMA Press Drinkable versions of Activia are designed for the yogurt consumer on the go.

New from Dannon, Activia Dailies is a new line of small, quick and easy, probiotic lowfat yogurt drinks specifically formulated to provide consumers with a digestive health benefit.