It's not uncommon for major supermarkets to have a house brand for their products, but few if any can match the brand loyalty ...

Shoppers prefer Kerrygold Pure Irish Butter, both salted and unsalted, over Kirkland alternatives. "Kerrygold only because ...

If you’ve ever shopped at Costco, you’ve likely purchased something from its premium in-house brand, Kirkland Signature ... due to their longer-lasting power and reliability, making them ...

Costco introduced the Kirkland Signature label in 1995, naming the brand after its original headquarters in Kirkland, Washington, about 20 minutes outside the heart of Seattle. In the 20 years ...

Labels such as Costco’s Kirkland brand can generate intense shopper loyalty, and they’re often more profitable for the parent company. The flip side, however, is that backlash can be intense ...

Shopping at Costco already feels like a smart money move, but switching to Kirkland Signature products can stretch your savings even further. Many Kirkland items often cost significantly less.

but few if any can match the brand loyalty or market share of Costco's (NASDAQ: COST) Kirkland brand. The company has turned Kirkland into an $86 billion retail powerhouse that offers an ...