Consumer sentiment is back to near-record lows. But Americans are still spending. Here’s why

Americans are souring on the economy again to levels seen rarely in the post-World War II era, raising the question of what it means for spending, economic growth and other key metrics gauging the ...
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When customers move like starlings — and what it means for segmentation

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...