Yesterday, Greek yogurt titan Chobani decidedly lost the "war on science" that it accidentally started with a real-life hashtag campaign gone wrong. It all started with the phrase, "Nature got us to ...

There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor. But last October, it put out an RFP to consolidate its activity with a marketing cloud.

For a company built on a smooth and creamy product, Chobani Greek yogurt is playing rough with its advertising. Chobani LLC began an ad campaign last week promoting its Simply 100 line of 100-calorie ...

General Mills has been awarded a preliminary injunction that will halt Chobani’s adverts contrasting the “natural” ingredients in its Simply 100 yoghurt against the “artificial” additives contained in ...

Consumer product goods (CPGs) companies have begun to see measurable increases for in-store sales from online advertising as attribution technology gets better at tracking back results. Chobani ...

Chobani has filed a lawsuit in the US in what the company described as a response to Danone's "attempts to stop Chobani" focusing its advertising for Simply 100 Greek Yoghurt on the use of natural ...

Started in 2005, Chobani's Greek yogurt has soared in popularity. Experts laid out how the company, which just confidentially filed to IPO, soared on grassroots and cause-led marketing. As yogurt ...

Chobani is launching its biggest advertising push to date. The push will support its expansion into food categories beyond yogurt. The move comes on the heels of reports that the company is eyeing an ...