While various other product categories beyond chocolates were competing for the same mind-space; Cadbury Dairy Milk Silk was thinking of an innovative way to retain the identity they built on romance ...

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Design agency Bulletproof adds a contemporary twist to the brand’s historic identity, reimagining classic elements such as the Cadbury Dairy Milk Glass and a Half symbol Cadbury is one of those brands ...

Ever since Cadbury’s iconic Dairy Milk bar was launched in 1905, the packaging has always had three constants: a purple wrapper, the glass-and-a-half of milk icon, and the name of the product written ...

The owner of Cadbury is set to return more of its Dairy Milk production to its historic Bournville factory. Mondelez International - which owns the chocolate brand - said some production in ...

A staple of lunch boxes and peckish workers across the UK - Cadbury's Dairy Milk - will come in a low-sugar version from next year. The new bar will contain 30% less sugar, a bigger reduction than ...

Cadbury Dairy Milk Silk has for over a decade positioned itself as a premium chocolate and has become the second biggest chocolates brand in India. Positioned as an indulgent treat to be enjoyed with ...