A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

In the AMR Research Report titled “CRM: Inflicting Pain or Profit,” December 2002, we set out to formally quantify the value of CRM. One of the steps in the research process was to have the top 12 CRM ...

Customer relationship management software (CRM) would not be as popular as it is if it did not provide a valuable service to the enterprise. But since these platforms tend to be very complex, it can ...

We came across a bullish thesis on Salesforce, Inc. on Darius Dark Investing’s Substack. In this article, we will summarize the bulls’ thesis on CRM. Salesforce, Inc.’s share was trading at $252.86 as ...

Over the last two decades, customer relationship management (CRM) systems have witnessed a remarkable surge in popularity and demand. They serve as invaluable tools for gathering comprehensive ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. If you're a manufacturer you’re all about standard costs, variances ...