This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law ...

In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions that ...

Strategy and plan are two constructs that are often mentioned together, but which, in reality, must remain distinct.

As many American workers have transitioned to a new remote reality in the face of the Covid-19 pandemic, often-overlooked core operations have increasingly come back into focus for businesses across ...

As bookstores, music stores, toy stores, florists, sporting goods retailers and others reopened Friday in the second phase to reopen California following closures due to the coronavirus, the city of ...

The Illinois Department of Commerce and Economic Opportunity on Monday published a five-year plan outlining how it hopes to attract and retain businesses in the state. At the plan’s center is a ...

With the first round of approvals for an economic recovery and business development plan geared at revitalizing Laguna Beach’s economy through, discussion on modifications to current business and ...