News

Generative AI tools like ChatGPT, Claude, and Perplexity are shaking up the world of search — and putting pressure on ...
YouTube's age-verification move is another step in the growing age-verification push that is being hastened by the US and ...
In the age of AI search, visibility depends on citations, not just rankings. Here's how to make your brand trusted, structured, and seen.
Share your Edge browser with Copilot: If you use Edge, you also have access to Copilot Vision right in your browser. Just ...
If the Gemini twins in Greek mythology are meant to guide sailors, then the name Google gave to its AI chatbot finally matches its demigodly ambitions. Compared to when I tested it last year, Gemini ...
AI search engines are having a moment — and by moment, we mean they’re everywhere. With ChatGPT leading the way and others catching up, AI tools are taking over everything from answering questions to ...
For the uninitiated, the world of Generative AI (a.k.a. Gen AI) might seem like sci-fi, but it’s very real indeed. Today, ...
Microsoft just added a bunch of new features into the AI-powered Copilot Mode in its Edge browser. But can it really compete with Google and Perplexity? I tried chatting with it to find out.
Before we dive in, here's the simple definition: ChatGPT is an artificial intelligence chatbot based on OpenAI's foundational ...
Google has begun rolling out a new artificial intelligence-powered feature, AI Mode, across the UK, marking what it describes ...
Campaign Middle East on MSN16d

Shifting search strategies in the age of AI

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...