From lip gloss hauls to skin serums, beauty culture is luring tweens early. Here’s how parents can set boundaries without killing the fun.

Best Halloween costumes for adults in 2025 - Proof that Halloween can be stylish, scary and only mildly regrettable the ...

Scientists Discovered the Tunnels of a Possibly Unknown Ancient Lifeform Mets All-Star Edwin Díaz Hints at Where He Wants to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Velvet skin, a pop of color on the lips, and a poreless face that looked airbrushed before Facetune even existed—consider the matte makeup of the ’90s as making its big return to the beauty sphere.

You heard it here first, folks: Makeup is so back. Nearly every fall/winter runway show was filled with models coated in strong lipstick colors and smokey eyes. And now, our social feeds are starting ...

Miss America Cassie Donegan has heard the chatter regarding her pageant glam and has the perfect response to the online criticism. After Donegan, 28, was awarded the crown for Miss America on Sunday, ...

Make-up trends will continue to come and go - and the latest one is something rather different to the classic 'clean girl' aesthetic or the 'glass skin' look. The 'tired girl' trend is currently ...

In February 2015, the Great British Bake Off ruffled a few feathers when it introduced a new kind of celebrity to its charity special. The Great Comic Relief Bake Off - as it was when still in the ...

Some 30 years ago I found myself working with David Pritchard, a director who turned the late Keith Floyd into a TV star. He had first encountered Floyd, glass in hand, chaotically running a Bristol ...

'The View' alum, 58, said the lines on her face help tell the story of her life Sherri Shepherd/Instagram; Jamie McCarthy/Getty Sherri Shepherd is aging on her own terms. The View alum shared a makeup ...