Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

Just a couple of days after AdMob CEO Omar Hamoui said the company was adopting a 'wait and see' approach to the new iPhone developer agreement, it would appear Apple has moved to block the company's ...

Mobile advertising firm AdMob is getting into iPhone in a big way, launching a new global iPhone advertising marketplace that'll cover both native iPhone apps and iPhone-friendly websites. The company ...

After years of seeing its China strategy hobbled at almost every turn, Google has finally carved out a market niche where it's the leader: ads aimed at mobile phone applications. App developers and ...