It looks like Amazon is rolling a new app icon on iOS, and unlike countless other recent app redesigns, it isn’t just a logo dropped inside another white app icon. The new icon cleverly takes ...

For the third year in a row, the Amazon boxes are singing to ring in the holiday shopping season. The new advertising spot from the tech giant features the smile logo on the side of its boxes ...

The logo in question looked like a cardboard box with the Amazon smile logo imprinted on it. At the top center was a piece of blue shipping tape with jagged edging, which drew comparisons to ...

Amazon has quietly launched a new augmented reality application that works with QR codes on the company’s shipping boxes to create “interactive, shareable” AR experiences. Called simply ...

A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo with a black arrow has seen a subtle change in the latest update for ...

Using the matrix to reduce packaging waste led Amazon to save shipping 305 million boxes in 2017 alone. Of course, all of this is mostly an invisible process to the consumer.